Michael Jordan And The Transnational Marketing Of...

1. Are Michael Jordan and the transnational marketing of professional basketball connected in or responsible for directing the ambitions of Arthur and Williams? Why or Why not? I believe Michael Jordan can be held responsible for driving the ambitions of young athletes like William and Arthur. Jordan was not just an athlete, but he was a black American athlete who earned thirty million from playing with the Bulls and nearly sixty million form endorsements. Everyone who grew up to watch Michael Jordan play had aspirations to reach success alike his. According to LaFerber â€Å"Jordan personified not only the imaginative, individual skills that Americans dreams of displaying in a society that adores graceful and successful individualism, but the all-out completive spirit and discipline that Americans like to think drive their nation to the peak of world power† (LaFerber 28). Jordan could charm hundreds of millions of television viewers; while at the same time mesmerize crowds with his â€Å"Nijinskyesque† capabilities and his acrobatic slam-dunks (50). Even with all the success, ball players are still condemned by the public for choosing to dunk basketballs or catch football rather than becoming doctors, lawyers, or business leaders (28). Jordan is a hero who was one of the most successful advertising figures and one of the wealthiest athletes in the world. Because of Jordan, the NBA became a â€Å"television goldmine† in the US and globally (49). In addition of Michael Jordan, theShow MoreRelated The Globalization of Sports Essay2164 Words   |  9 Pagesincreases based on the increase in television and digital technologies. (Holt, 2007) The goal of the UCL was to increase revenue through a newly structured European club soccer league. The first way that UCL accomplished this was through centralized marketing. 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